If you sell something, you’ll make a customer
today. If you help someone, you’ll make a customer for life. Download ThopTV for PC
So here is some problem for most of today’s business owners;
- Right now, being top of mind
is very difficult to achieve because audiences are being fragmented. To explain this further, the top TV show 30 years ago had 30%+ of the population viewing the show. Last year, the #1 show only captured 12% of the viewers.
- Fundamentally, buyers don’t
trust business. They want more proof that you’re a trustworthy business.
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Our personal and professional relationships have converged. OG WHATSAPP
DOWNLOAD NEW VERSION. Take a look at your Facebook feed from the top down. You’ll notice it’s
mixed with personal messages from your friends and family, along with
commercial messages.
Are you more interesting than your competitors? That no longer matters.
You need to be more interesting than peoples friends and family to get noticed.
So here’s the catch:
If you can create Youtility, customers will keep you close – they’ll
follow you on Twitter, Facebook, they add a shortcut to your website on their
browser.
SO WHAT IS YOUTILITY?
“Youtility is marketing so useful, people will pay you for it” – Jay
Baer
Self-Serve Information – Provide
information that’s easily accessible without someone actually having to make
contact with you. So for a business, this might be on your website, it could be
on a YouTube video, a Podcast, your Facebook page or countless others.
“Worry less about selling better and worry more about teaching better” –
Jay Baer
Holiday World is a theme park which has all the information about each
of their rides on their website.
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They have 5 videos of every single ride they offer, all from different
perspectives.
They talk in detail about each ride; what it’s made out of, what speeds
they reach, how long the average wait time is to get onto the ride, etc…
Real-Time Relevancy – Be great
when your customers need you. EG: Be in front of mind when they need what you
offer, then move to the background when they don’t need you, then to the front
again when they need you in the future.
How can you create Youtility?
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